Economics and Marketing

i. To introduce the student about the concepts, subject matter and importance of study of economics. ii. To make the student understand about the terms - goods, service, value, price, wealth, welfare. iii. To impart knowledge to the student about the concept of wants, utility and consumer surplus. iv. To expose the students to the laws of marginal utility and their importance. v. To provide an overview to the students about the concept of demand, kinds of demand and law of demand. vi. To aware the student about the concept of supply, law of supply and price determination of commodity under equilibrium condition. vii. To aware the student about factors of production and their characteristics viii. To provide an overview to the student about the Gross Value Added. ix. To expose the students to the concept of marketing, market, price spread, marketing efficiency, integration, marketing functions, classification of markets and marketing channels. x. To aware the students about the market intelligence, constraints in marketing of horticultural produce. xi. To impart knowledge to the student about Basic guidelines for preparation of project reports, Bank norms, Insurance, SWOT analysis, crisis management.